Old content is dying on your blog.

Let’s get organic traffic back to where it was—or better.

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Got a ton of old content on your blog that's going to waste?

**New content is sexy. Your stakeholders love the vanity metric of “new posts published”. But as far as real, concrete results go: You’re in a constant cycle of create, publish, repeat.**

That old content you published last year? It’s completely forgotten about.

That doesn’t mean it’s totally useless.

Refreshing your old content brings life back into it. It appeals to search engines that love fresh content. You end up with a library of always relevant content and impress visitors (even if they land on a post published back in 2017).

We'll update it with the goal of getting organic traffic back to where it was (or better).

Book a free chat

“Whenever I see your name at the top, I know the article I am about to read is going to be good.”

— Myriam

One article we refreshed is now worth $300k+.

The content ranks for over 21,500 keywords and hundreds of snippet features. This case study will walk you through the format used to achieve this growth.

Read the case study

How content refreshing works.

1. Identify under-performing content.

We’ll take a look at your Google Analytics account and find the content that has been declining in organic traffic since its peak.
Based on that data, we’ll prioritize content most in need of a refresh.
2. Refresh it.
We’ll go to town on refreshing your old content and:
- Replace old data and statistics.
- Source unique quotes from subject-matter experts.
- Insert recently-released products, features, or services.
- Add internal links to newly-published content.
3. Track results.

What good is refreshing an old piece of content if you’re unsure that it made a difference?
We’ll hop back into your Google Analytics data and show you the change in your most important KPIs post-refresh.