The Peak Blog
Opinions, tips, and case studies on B2B content marketing.
Content Prioritization: What to Write About Next (When Everything is Important)
Prioritization is one of the most difficult tasks in a content marketing program. You've got stakeholders from across the business, SEO keywords, lead generation or traffic goals, and pitches from writers. What to choose?
How to Turn Your Top-Funnel Writers into Product Experts
Software companies need more than top-funnel assets to survive, but creating product-oriented articles can be tricky. A great product writer is hard to find, yet, they already exist among your writing crew today. Here’s how to turn top-funnel writers into product experts.